9780072865783-0072865784-Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

ISBN-13: 9780072865783
ISBN-10: 0072865784
Edition: 3
Author: John Tanner, F.Robert Dwyer
Publication date: 2005
Publisher: McGraw-Hill/Irwin
Format: Hardcover 720 pages
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Book details

ISBN-13: 9780072865783
ISBN-10: 0072865784
Edition: 3
Author: John Tanner, F.Robert Dwyer
Publication date: 2005
Publisher: McGraw-Hill/Irwin
Format: Hardcover 720 pages

Summary

Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING) (ISBN-13: 9780072865783 and ISBN-10: 0072865784), written by authors John Tanner, F.Robert Dwyer, was published by McGraw-Hill/Irwin in 2005. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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