Persuasion in the Media Age
ISBN-13:
9780072862911
ISBN-10:
0072862912
Edition:
0002-
Author:
Timothy A. Borchers
Publication date:
2005
Publisher:
McGraw-Hill Companies
Format:
Paperback
448 pages
Category:
Social Sciences
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Book details
ISBN-13:
9780072862911
ISBN-10:
0072862912
Edition:
0002-
Author:
Timothy A. Borchers
Publication date:
2005
Publisher:
McGraw-Hill Companies
Format:
Paperback
448 pages
Category:
Social Sciences
Summary
Persuasion in the Media Age (ISBN-13: 9780072862911 and ISBN-10: 0072862912), written by authors
Timothy A. Borchers, was published by McGraw-Hill Companies in 2005.
With an overall rating of 3.7 stars, it's a notable title among other
Social Sciences
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Description
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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