Strategic Management: Text and Cases with PowerWeb and CD
ISBN-13:
9780072862577
ISBN-10:
0072862572
Edition:
1
Author:
Gregory Dess, Gregory G. Dess, G.T. Lumpkin, G.T. (Tom) Lumpkin, Marilyn Taylor
Publication date:
2003
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
544 pages
FREE US shipping
Book details
ISBN-13:
9780072862577
ISBN-10:
0072862572
Edition:
1
Author:
Gregory Dess, Gregory G. Dess, G.T. Lumpkin, G.T. (Tom) Lumpkin, Marilyn Taylor
Publication date:
2003
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
544 pages
Summary
Strategic Management: Text and Cases with PowerWeb and CD (ISBN-13: 9780072862577 and ISBN-10: 0072862572), written by authors
Gregory Dess, Gregory G. Dess, G.T. Lumpkin, G.T. (Tom) Lumpkin, Marilyn Taylor, was published by McGraw-Hill/Irwin in 2003.
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Description
Strategic Management: Text and Cases, 1st Edition, by Dess, Lumpkin, and Taylor responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts and cases volume provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This text portion provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship/intrapreneurship, knowledge management and intellectual capital, and e-commerce and Internet strategies. The accompanying cases were selected by co-author and renowned case scholar, Marilyn Taylor, past-President of North American Case Research Association. Carefully chosen for both in-class "teachability" and relatedness to the chapters in the text, each case is supported with detailed and insightful teaching notes that include all the relevant exhibits.
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