Marketing
ISBN-13:
9780072828801
ISBN-10:
0072828803
Edition:
8th Edition
Author:
William Rudelius, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley
Publication date:
2005
Publisher:
Mcgraw-Hill College
Format:
Hardcover
733 pages
FREE US shipping
Book details
ISBN-13:
9780072828801
ISBN-10:
0072828803
Edition:
8th Edition
Author:
William Rudelius, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley
Publication date:
2005
Publisher:
Mcgraw-Hill College
Format:
Hardcover
733 pages
Summary
Marketing (ISBN-13: 9780072828801 and ISBN-10: 0072828803), written by authors
William Rudelius, Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, was published by Mcgraw-Hill College in 2005.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
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