International Marketing with PowerWeb
ISBN-13:
9780072551228
ISBN-10:
0072551224
Edition:
11
Author:
Philip R. Cateora, John Graham
Publication date:
2001
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
768 pages
FREE US shipping
Book details
ISBN-13:
9780072551228
ISBN-10:
0072551224
Edition:
11
Author:
Philip R. Cateora, John Graham
Publication date:
2001
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
768 pages
Summary
International Marketing with PowerWeb (ISBN-13: 9780072551228 and ISBN-10: 0072551224), written by authors
Philip R. Cateora, John Graham, was published by McGraw-Hill/Irwin in 2001.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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