Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) (ISBN-13: 9780072536867 and ISBN-10: 0072536861), written by authors Del I. Hawkins, Kenneth A. Coney, was published by McGraw-Hill College in 2003. With an overall rating of 3.6 stars, it's a notable title among other Consumer Behavior (Marketing & Sales) books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) (Hardcover) from BooksRun, along with many other new and used Consumer Behavior books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.6.