Learning Aid t/a Basic Marketing
ISBN-13:
9780072525304
ISBN-10:
0072525304
Edition:
15
Author:
E. Jerome McCarthy, Jr. Perreault
Publication date:
2004
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
FREE US shipping
Book details
ISBN-13:
9780072525304
ISBN-10:
0072525304
Edition:
15
Author:
E. Jerome McCarthy, Jr. Perreault
Publication date:
2004
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
Summary
Learning Aid t/a Basic Marketing (ISBN-13: 9780072525304 and ISBN-10: 0072525304), written by authors
E. Jerome McCarthy, Jr. Perreault, was published by McGraw-Hill/Irwin in 2004.
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Description
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.
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