Strategic Marketing Management Cases w/Excel Spreadsheets
ISBN-13:
9780072514827
ISBN-10:
0072514825
Edition:
7
Author:
Charles W. Lamb, David W. Cravens, Victoria Crittenden
Publication date:
2001
Publisher:
Irwin Professional Pub
Format:
Paperback
685 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780072514827
ISBN-10:
0072514825
Edition:
7
Author:
Charles W. Lamb, David W. Cravens, Victoria Crittenden
Publication date:
2001
Publisher:
Irwin Professional Pub
Format:
Paperback
685 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Marketing Management Cases w/Excel Spreadsheets (ISBN-13: 9780072514827 and ISBN-10: 0072514825), written by authors
Charles W. Lamb, David W. Cravens, Victoria Crittenden, was published by Irwin Professional Pub in 2001.
With an overall rating of 4.5 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Marketing Management Cases w/Excel Spreadsheets (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.47.
Description
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
