Contemporary Advertising with PowerWeb and CD-ROM
ISBN-13:
9780072500417
ISBN-10:
0072500417
Edition:
8
Author:
William F. Arens
Publication date:
2001
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
704 pages
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Book details
ISBN-13:
9780072500417
ISBN-10:
0072500417
Edition:
8
Author:
William F. Arens
Publication date:
2001
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
704 pages
Summary
Contemporary Advertising with PowerWeb and CD-ROM (ISBN-13: 9780072500417 and ISBN-10: 0072500417), written by authors
William F. Arens, was published by McGraw-Hill/Irwin in 2001.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Contemporary Advertising with PowerWeb and CD-ROM (Hardcover) from BooksRun,
along with many other new and used
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And, if you're looking to sell your copy, our current buyback offer is $0.41.
Description
Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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