9780072485813-0072485817-International Management: Text and Cases

International Management: Text and Cases

ISBN-13: 9780072485813
ISBN-10: 0072485817
Edition: 5
Author: Allen J. Morrison, Andrew Inkpen, Paul W. Beamish, Phil Rosenzweig
Publication date: 2002
Publisher: McGraw-Hill/Irwin
Format: Hardcover 752 pages
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Book details

ISBN-13: 9780072485813
ISBN-10: 0072485817
Edition: 5
Author: Allen J. Morrison, Andrew Inkpen, Paul W. Beamish, Phil Rosenzweig
Publication date: 2002
Publisher: McGraw-Hill/Irwin
Format: Hardcover 752 pages

Summary

International Management: Text and Cases (ISBN-13: 9780072485813 and ISBN-10: 0072485817), written by authors Allen J. Morrison, Andrew Inkpen, Paul W. Beamish, Phil Rosenzweig, was published by McGraw-Hill/Irwin in 2002. With an overall rating of 4.4 stars, it's a notable title among other International Business (Management, Management & Leadership) books. You can easily purchase or rent International Management: Text and Cases (Hardcover) from BooksRun, along with many other new and used International Business books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

Beamish, Morrison, Rosenweig and Inkpen’s, International Management, 5e is an “international”, international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people “everywhere”. It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen , four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade.

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