New Products Management
ISBN-13:
9780072471632
ISBN-10:
0072471638
Edition:
7
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2002
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
588 pages
Category:
Management
,
Management & Leadership
,
Production & Operations
,
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780072471632
ISBN-10:
0072471638
Edition:
7
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2002
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
588 pages
Category:
Management
,
Management & Leadership
,
Production & Operations
,
Marketing
,
Marketing & Sales
Summary
New Products Management (ISBN-13: 9780072471632 and ISBN-10: 0072471638), written by authors
C. Merle Crawford, C. Anthony Di Benedetto, was published by McGraw-Hill/Irwin in 2002.
With an overall rating of 4.0 stars, it's a notable title among other
Management
(Management & Leadership, Production & Operations, Marketing, Marketing & Sales) books. You can easily purchase or rent New Products Management (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.54.
Description
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
