Cases in Strategic Management
ISBN-13:
9780072464054
ISBN-10:
0072464054
Edition:
12th Pkg
Author:
John E. Gamble, A. J. Strickland III, Arthur A. Thompson Jr.
Publication date:
2000
Publisher:
Mcgraw-Hill College
Format:
Paperback
615 pages
Category:
Transportation
,
Industries
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Book details
ISBN-13:
9780072464054
ISBN-10:
0072464054
Edition:
12th Pkg
Author:
John E. Gamble, A. J. Strickland III, Arthur A. Thompson Jr.
Publication date:
2000
Publisher:
Mcgraw-Hill College
Format:
Paperback
615 pages
Category:
Transportation
,
Industries
Summary
Cases in Strategic Management (ISBN-13: 9780072464054 and ISBN-10: 0072464054), written by authors
John E. Gamble, A. J. Strickland III, Arthur A. Thompson Jr., was published by Mcgraw-Hill College in 2000.
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Description
Strickland and Thompson Cases in Strategic Management is the softcover collection of cases component of this market leading strategic management package. The cases have always been a strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.
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