Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) (ISBN-13: 9780072416886 and ISBN-10: 0072416882), written by authors Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, was published by McGraw-Hill/Irwin in 2000. With an overall rating of 4.5 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.37.