BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH (COLECCION TAMESIS: SERIE C, FUENTES PARA LA HISTORIA
ISBN-13:
9780072409475
ISBN-10:
0072409479
Edition:
14th Edition
Author:
William D. Perreault
Publication date:
2002
Publisher:
MCGRAW-HILL EDUCATION
Format:
Hardcover
28 pages
FREE US shipping
Book details
ISBN-13:
9780072409475
ISBN-10:
0072409479
Edition:
14th Edition
Author:
William D. Perreault
Publication date:
2002
Publisher:
MCGRAW-HILL EDUCATION
Format:
Hardcover
28 pages
Summary
BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH (COLECCION TAMESIS: SERIE C, FUENTES PARA LA HISTORIA (ISBN-13: 9780072409475 and ISBN-10: 0072409479), written by authors
William D. Perreault, was published by MCGRAW-HILL EDUCATION in 2002.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
This textbook provides the basics about marketing in the 21st century. It is perfect for a college marketing course, which is what it was previously used for.
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