Marketing Management: Knowledge & Skills
ISBN-13:
9780072315578
ISBN-10:
0072315571
Edition:
6th Revised ed.
Author:
J. Paul Peter, James H. Donnelly Jr.
Publication date:
2000
Publisher:
Irwin/McGraw-Hill
Format:
Hardcover
896 pages
FREE US shipping
Book details
ISBN-13:
9780072315578
ISBN-10:
0072315571
Edition:
6th Revised ed.
Author:
J. Paul Peter, James H. Donnelly Jr.
Publication date:
2000
Publisher:
Irwin/McGraw-Hill
Format:
Hardcover
896 pages
Summary
Marketing Management: Knowledge & Skills (ISBN-13: 9780072315578 and ISBN-10: 0072315571), written by authors
J. Paul Peter, James H. Donnelly Jr., was published by Irwin/McGraw-Hill in 2000.
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Description
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
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