Fundamentals of Selling: Customers for Life (MCGRAW HILL/IRWIN SERIES IN MARKETING)
ISBN-13:
9780072289961
ISBN-10:
0072289961
Edition:
6th
Author:
Charles Futrell
Publication date:
1998
Publisher:
Richard d Irwin
Format:
Hardcover
584 pages
FREE US shipping
Book details
ISBN-13:
9780072289961
ISBN-10:
0072289961
Edition:
6th
Author:
Charles Futrell
Publication date:
1998
Publisher:
Richard d Irwin
Format:
Hardcover
584 pages
Summary
Fundamentals of Selling: Customers for Life (MCGRAW HILL/IRWIN SERIES IN MARKETING) (ISBN-13: 9780072289961 and ISBN-10: 0072289961), written by authors
Charles Futrell, was published by Richard d Irwin in 1998.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Fundamentals of Selling: Customers for Life (MCGRAW HILL/IRWIN SERIES IN MARKETING) (Hardcover) from BooksRun,
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Description
Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach. New to this edition:
WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, and PowerPoint!
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