The Apple Way
ISBN-13:
9780072262339
ISBN-10:
0072262338
Edition:
1
Author:
Jeffrey L. Cruikshank
Publication date:
2005
Publisher:
McGraw-Hill
Format:
Hardcover
224 pages
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Book details
ISBN-13:
9780072262339
ISBN-10:
0072262338
Edition:
1
Author:
Jeffrey L. Cruikshank
Publication date:
2005
Publisher:
McGraw-Hill
Format:
Hardcover
224 pages
Summary
The Apple Way (ISBN-13: 9780072262339 and ISBN-10: 0072262338), written by authors
Jeffrey L. Cruikshank, was published by McGraw-Hill in 2005.
With an overall rating of 4.1 stars, it's a notable title among other
Company Profiles
(Biography & History, Leadership & Motivation, Management & Leadership, Management) books. You can easily purchase or rent The Apple Way (Hardcover) from BooksRun,
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Company Profiles
books
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And, if you're looking to sell your copy, our current buyback offer is $0.53.
Description
Reveals the master plan behind Apple’s revolutionary business model
“We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” --Steve Jobs
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
- Make the customer and the product king
- Balance manufacturing with delivery logistics
- Motivate and inspire people outside the company to do your marketing and public relations
- Invent new distribution channels
- Decide on your company image and stick to your guns
- Leapfrog the competition
- Learn from both successes and missteps
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