Marketing Power Plays
ISBN-13:
9780071475587
ISBN-10:
0071475583
Edition:
1
Author:
Businessweek
Publication date:
2006
Publisher:
McGraw-Hill
Format:
Paperback
224 pages
FREE US shipping
Book details
ISBN-13:
9780071475587
ISBN-10:
0071475583
Edition:
1
Author:
Businessweek
Publication date:
2006
Publisher:
McGraw-Hill
Format:
Paperback
224 pages
Summary
Marketing Power Plays (ISBN-13: 9780071475587 and ISBN-10: 0071475583), written by authors
Businessweek, was published by McGraw-Hill in 2006.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Power Plays (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Learn the Plays
Make Your Move
- Build an IKEA-style global brand the way Ingvar Kamprad does
- Use Hans Straberg's tactics at Electrolux to sweep in profits
- Bank on thinking locally like Citigroup's Steven Freiberg
- Keep your company tuned in the way Judy McGrath does at MTV
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
BusinessWeek Power Plays
Leadership Power Plays
Strategy Power Plays
Game On.
Visit businessweek.com/powerplays
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