Big Business Marketing For Small Business Budgets
ISBN-13:
9780071405973
ISBN-10:
0071405976
Edition:
1
Author:
Jeanette Maw McMurtry
Publication date:
2003
Publisher:
McGraw-Hill
Format:
Paperback
256 pages
FREE US shipping
Book details
ISBN-13:
9780071405973
ISBN-10:
0071405976
Edition:
1
Author:
Jeanette Maw McMurtry
Publication date:
2003
Publisher:
McGraw-Hill
Format:
Paperback
256 pages
Summary
Big Business Marketing For Small Business Budgets (ISBN-13: 9780071405973 and ISBN-10: 0071405976), written by authors
Jeanette Maw McMurtry, was published by McGraw-Hill in 2003.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
"Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.
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