Product Strategy for High Technology Companies
ISBN-13:
9780071362467
ISBN-10:
0071362460
Edition:
2nd
Author:
Michael McGrath
Publication date:
2000
Publisher:
McGraw Hill
Format:
Hardcover
400 pages
FREE US shipping
Book details
ISBN-13:
9780071362467
ISBN-10:
0071362460
Edition:
2nd
Author:
Michael McGrath
Publication date:
2000
Publisher:
McGraw Hill
Format:
Hardcover
400 pages
Summary
Product Strategy for High Technology Companies (ISBN-13: 9780071362467 and ISBN-10: 0071362460), written by authors
Michael McGrath, was published by McGraw Hill in 2000.
With an overall rating of 4.4 stars, it's a notable title among other
Investing
(Industrial, Management & Leadership, Management, Systems & Planning, Strategy & Competition, Advertising, Marketing & Sales, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Product Strategy for High Technology Companies (Hardcover) from BooksRun,
along with many other new and used
Investing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.5.
Description
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
