9780071359160-0071359168-Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

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ISBN-13: 9780071359160
ISBN-10: 0071359168
Edition: 3
Author: Jack Trout, Al Ries
Publication date: 2001
Publisher: McGraw Hill
Format: Hardcover 272 pages
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Book details

ISBN-13: 9780071359160
ISBN-10: 0071359168
Edition: 3
Author: Jack Trout, Al Ries
Publication date: 2001
Publisher: McGraw Hill
Format: Hardcover 272 pages

Summary

Positioning: The Battle for Your Mind, 20th Anniversary Edition (ISBN-13: 9780071359160 and ISBN-10: 0071359168), written by authors Jack Trout, Al Ries, was published by McGraw Hill in 2001. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing) books. You can easily purchase or rent Positioning: The Battle for Your Mind, 20th Anniversary Edition (Hardcover, Used) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.6.

Description

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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