Building Profits in The Construction Industry

This book provides instruction on cyberspace marketing, technological innovation, partnering, quality improvement, email use, and other tools for construction marketing and sales. It offers a review of the newest marketing hardware and software for the building industry, and analyzes new procurement methods like design-build. Included is a CD- ROM featuring over 1000 Web links, marketing plans and press releases, and marketing materials from around the United States. Kubal is an executive with a construction company. Miller and Worth are executives with marketing firms. Annotation c. Book News, Inc., Portland, OR (booknews.com)