Consumer Behavior Building Marketing Strategy
ISBN-13:
9780071318174
ISBN-10:
0071318178
Edition:
12th Revised edition
Author:
Delbert I. Hawkins
Publication date:
2012
Publisher:
Mcgrawhill Education Europe
Format:
Paperback
832 pages
FREE US shipping
Book details
ISBN-13:
9780071318174
ISBN-10:
0071318178
Edition:
12th Revised edition
Author:
Delbert I. Hawkins
Publication date:
2012
Publisher:
Mcgrawhill Education Europe
Format:
Paperback
832 pages
Summary
Consumer Behavior Building Marketing Strategy (ISBN-13: 9780071318174 and ISBN-10: 0071318178), written by authors
Delbert I. Hawkins, was published by Mcgrawhill Education Europe in 2012.
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Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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