Public Relations: The Profession and the Practice
ISBN-13:
9780071315784
ISBN-10:
0071315780
Edition:
4th edition
Author:
Dan Lattimore
Publication date:
2011
Publisher:
McGraw-Hill Europe
Format:
Paperback
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Book details
ISBN-13:
9780071315784
ISBN-10:
0071315780
Edition:
4th edition
Author:
Dan Lattimore
Publication date:
2011
Publisher:
McGraw-Hill Europe
Format:
Paperback
Summary
Public Relations: The Profession and the Practice (ISBN-13: 9780071315784 and ISBN-10: 0071315780), written by authors
Dan Lattimore, was published by McGraw-Hill Europe in 2011.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Public Relations: The Profession and the Practice (Paperback, Used) from BooksRun,
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Description
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.
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