Consumer Behavior: Building Market Strategy
ISBN-13:
9780071315128
ISBN-10:
0071315128
Edition:
International Edition
Author:
Delbert I. Hawkins
Publication date:
2012
Publisher:
McGraw-Hill Higher Education
Format:
Audio CD
772 pages
Category:
Investing
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Book details
ISBN-13:
9780071315128
ISBN-10:
0071315128
Edition:
International Edition
Author:
Delbert I. Hawkins
Publication date:
2012
Publisher:
McGraw-Hill Higher Education
Format:
Audio CD
772 pages
Category:
Investing
Summary
Consumer Behavior: Building Market Strategy (ISBN-13: 9780071315128 and ISBN-10: 0071315128), written by authors
Delbert I. Hawkins, was published by McGraw-Hill Higher Education in 2012.
With an overall rating of 4.0 stars, it's a notable title among other
Investing
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Description
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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