Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)

Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition) (ISBN-13: 9780071288415 and ISBN-10: 0071288414), written by authors David L. Mothersbaugh, Delbert I. Hawkins, Roger J. Best, was published by McGraw-Hill/Irwin in 2010. With an overall rating of 4.1 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition) (Audio CD) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.