Strategic Management
ISBN-13:
9780071287838
ISBN-10:
0071287833
Edition:
4th
Author:
Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner
Publication date:
2007
Publisher:
McGraw-Hill Higher Education
Format:
Paperback
576 pages
FREE US shipping
Book details
ISBN-13:
9780071287838
ISBN-10:
0071287833
Edition:
4th
Author:
Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner
Publication date:
2007
Publisher:
McGraw-Hill Higher Education
Format:
Paperback
576 pages
Summary
Strategic Management (ISBN-13: 9780071287838 and ISBN-10: 0071287833), written by authors
Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner, was published by McGraw-Hill Higher Education in 2007.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
"Strategic Management: Creating Competitive Advantage, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
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