Basic Marketing

Basic Marketing (ISBN-13: 9780071281041 and ISBN-10: 0071281045), written by authors E. Jerome McCarthy, William D. Perreault Jr., Joseph P. Cannon, was published by Mcgraw Hill Higher Education in 2008. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Basic Marketing (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.32.