Public Relations: the Profession and the Practice
ISBN-13:
9780071280105
ISBN-10:
0071280103
Edition:
3rd
Author:
Suzette T. Heiman, Elizabeth L. Toth, Lattimore
Publication date:
2009
Publisher:
Mcgraw Hill Higher Education
Format:
Paperback
Category:
Writing
,
Writing, Research & Publishing Guides
FREE US shipping
Book details
ISBN-13:
9780071280105
ISBN-10:
0071280103
Edition:
3rd
Author:
Suzette T. Heiman, Elizabeth L. Toth, Lattimore
Publication date:
2009
Publisher:
Mcgraw Hill Higher Education
Format:
Paperback
Category:
Writing
,
Writing, Research & Publishing Guides
Summary
Public Relations: the Profession and the Practice (ISBN-13: 9780071280105 and ISBN-10: 0071280103), written by authors
Suzette T. Heiman, Elizabeth L. Toth, Lattimore, was published by Mcgraw Hill Higher Education in 2009.
With an overall rating of 4.5 stars, it's a notable title among other
Writing
(Writing, Research & Publishing Guides) books. You can easily purchase or rent Public Relations: the Profession and the Practice (Paperback) from BooksRun,
along with many other new and used
Writing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.
We would LOVE it if you could help us and other readers by reviewing the book
Book review
Congratulations! We have received your book review.
{user}
{createdAt}
by {truncated_author}