Marketing Research (Asia Higher Education Business & Economics Marketing)
ISBN-13:
9780071270106
ISBN-10:
0071270108
Edition:
UK ed.
Author:
Joseph F Hair, Robert P. Bush, David J. Ortinau
Publication date:
2008
Publisher:
Mcgraw Hill Higher Education
Format:
Paperback
416 pages
FREE US shipping
Book details
ISBN-13:
9780071270106
ISBN-10:
0071270108
Edition:
UK ed.
Author:
Joseph F Hair, Robert P. Bush, David J. Ortinau
Publication date:
2008
Publisher:
Mcgraw Hill Higher Education
Format:
Paperback
416 pages
Summary
Marketing Research (Asia Higher Education Business & Economics Marketing) (ISBN-13: 9780071270106 and ISBN-10: 0071270108), written by authors
Joseph F Hair, Robert P. Bush, David J. Ortinau, was published by Mcgraw Hill Higher Education in 2008.
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Description
Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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