New Products Management.
ISBN-13:
9780071263368
ISBN-10:
0071263365
Edition:
9
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2008
Publisher:
McGraw-Hill
Format:
Paperback
552 pages
FREE US shipping
Book details
ISBN-13:
9780071263368
ISBN-10:
0071263365
Edition:
9
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2008
Publisher:
McGraw-Hill
Format:
Paperback
552 pages
Summary
New Products Management. (ISBN-13: 9780071263368 and ISBN-10: 0071263365), written by authors
C. Merle Crawford, C. Anthony Di Benedetto, was published by McGraw-Hill in 2008.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Product Management".
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