New Products Management
ISBN-13:
9780071244336
ISBN-10:
0071244336
Edition:
8th Revised edition
Author:
Crawford
Publication date:
2005
Publisher:
Mcgraw-Hill Education (Ise Edi
Format:
Paperback
608 pages
FREE US shipping
Book details
ISBN-13:
9780071244336
ISBN-10:
0071244336
Edition:
8th Revised edition
Author:
Crawford
Publication date:
2005
Publisher:
Mcgraw-Hill Education (Ise Edi
Format:
Paperback
608 pages
Summary
New Products Management (ISBN-13: 9780071244336 and ISBN-10: 0071244336), written by authors
Crawford, was published by Mcgraw-Hill Education (Ise Edi in 2005.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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