Corporate Information Strategy and Management: Text and Cases (Paperback)
ISBN-13:
9780071244190
ISBN-10:
0071244190
Edition:
7th Revised edition
Author:
Robert D. Austin, F. Warren McFarlan, Robert D., Austin, Lynda M. McFarlan F.Warren Applegate
Publication date:
2006
Publisher:
McGraw Hill Higher Education
Format:
Paperback
736 pages
FREE US shipping
Book details
ISBN-13:
9780071244190
ISBN-10:
0071244190
Edition:
7th Revised edition
Author:
Robert D. Austin, F. Warren McFarlan, Robert D., Austin, Lynda M. McFarlan F.Warren Applegate
Publication date:
2006
Publisher:
McGraw Hill Higher Education
Format:
Paperback
736 pages
Summary
Corporate Information Strategy and Management: Text and Cases (Paperback) (ISBN-13: 9780071244190 and ISBN-10: 0071244190), written by authors
Robert D. Austin, F. Warren McFarlan, Robert D., Austin, Lynda M. McFarlan F.Warren Applegate, was published by McGraw Hill Higher Education in 2006.
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Description
"Corporate Information Strategy and Management: Text and Cases 7/e" by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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