Preface to Marketing Management
ISBN-13:
9780071221115
ISBN-10:
0071221115
Edition:
12th Revised edition
Author:
J. Paul Peter
Publication date:
2011
Publisher:
McGraw-Hill Higher Education
Format:
Paperback
288 pages
FREE US shipping
Book details
ISBN-13:
9780071221115
ISBN-10:
0071221115
Edition:
12th Revised edition
Author:
J. Paul Peter
Publication date:
2011
Publisher:
McGraw-Hill Higher Education
Format:
Paperback
288 pages
Summary
Preface to Marketing Management (ISBN-13: 9780071221115 and ISBN-10: 0071221115), written by authors
J. Paul Peter, was published by McGraw-Hill Higher Education in 2011.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Preface to Marketing Management (Paperback) from BooksRun,
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Description
"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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