Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing)

Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing) (ISBN-13: 9780071177948 and ISBN-10: 0071177949), written by authors Hawkins, Best, Coney, was published by McGraw-Hill Education - Europe in 2000. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent Consumer Behaviour: Building Marketing Strategy (The Irwin/McGraw-Hill Series in Marketing) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.33.