9780071164764-0071164766-Marketing Research: A Practical Approach for the New Millennium

Marketing Research: A Practical Approach for the New Millennium

ISBN-13: 9780071164764
ISBN-10: 0071164766
Edition: International Ed
Author: Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau
Publication date: 2000
Publisher: McGraw-Hill Education (ISE Editions)
Format: Paperback 704 pages
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Book details

ISBN-13: 9780071164764
ISBN-10: 0071164766
Edition: International Ed
Author: Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau
Publication date: 2000
Publisher: McGraw-Hill Education (ISE Editions)
Format: Paperback 704 pages

Summary

Marketing Research: A Practical Approach for the New Millennium (ISBN-13: 9780071164764 and ISBN-10: 0071164766), written by authors Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau, was published by McGraw-Hill Education (ISE Editions) in 2000. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Research: A Practical Approach for the New Millennium (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.

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