9780071122924-0071122923-Corporate Information Strategy and Management: Text and Cases

Corporate Information Strategy and Management: Text and Cases

ISBN-13: 9780071122924
ISBN-10: 0071122923
Edition: 6
Author: Lynda M Applegate, Robert D. Austin, F. Warren McFarlan
Publication date: 2002
Publisher: McGraw-Hill
Format: Paperback 726 pages
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Book details

ISBN-13: 9780071122924
ISBN-10: 0071122923
Edition: 6
Author: Lynda M Applegate, Robert D. Austin, F. Warren McFarlan
Publication date: 2002
Publisher: McGraw-Hill
Format: Paperback 726 pages

Summary

Corporate Information Strategy and Management: Text and Cases (ISBN-13: 9780071122924 and ISBN-10: 0071122923), written by authors Lynda M Applegate, Robert D. Austin, F. Warren McFarlan, was published by McGraw-Hill in 2002. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent Corporate Information Strategy and Management: Text and Cases (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.37.

Description

"Corporate Information Strategy and Management: Text and Cases", 6/e, by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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