Marketing Channels: a Relationship Management Approach
ISBN-13:
9780071121002
ISBN-10:
0071121005
Edition:
2nd
Author:
David Strutton, Lou Pelton, James Lumpkin
Publication date:
2001
Publisher:
McGraw-Hill Education - Europe
Format:
Paperback
Category:
Marketing & Sales
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Book details
ISBN-13:
9780071121002
ISBN-10:
0071121005
Edition:
2nd
Author:
David Strutton, Lou Pelton, James Lumpkin
Publication date:
2001
Publisher:
McGraw-Hill Education - Europe
Format:
Paperback
Category:
Marketing & Sales
Summary
Marketing Channels: a Relationship Management Approach (ISBN-13: 9780071121002 and ISBN-10: 0071121005), written by authors
David Strutton, Lou Pelton, James Lumpkin, was published by McGraw-Hill Education - Europe in 2001.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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