9780071107556-007110755X-Managing Product and Service Development: Texts and Cases

Managing Product and Service Development: Texts and Cases

ISBN-13: 9780071107556
ISBN-10: 007110755X
Author: Stefan H. Thomke
Publication date: 2006
Publisher: McGraw-Hill Education
Format: Paperback 599 pages
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Book details

ISBN-13: 9780071107556
ISBN-10: 007110755X
Author: Stefan H. Thomke
Publication date: 2006
Publisher: McGraw-Hill Education
Format: Paperback 599 pages

Summary

Managing Product and Service Development: Texts and Cases (ISBN-13: 9780071107556 and ISBN-10: 007110755X), written by authors Stefan H. Thomke, was published by McGraw-Hill Education in 2006. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Managing Product and Service Development: Texts and Cases (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

This work stresses the importance of maintaining a fresh and innovative perspective in design and development, through its emphasis on the experimental and exploratory aspects of product and service development.
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