The Privacy Payoff: How Successful Business Build Customer Trust
ISBN-13:
9780070905603
ISBN-10:
0070905606
Edition:
American First
Author:
Ann Cavoukian, Tyler Hamilton
Publication date:
2002
Publisher:
McGraw-Hill Ryerson
Format:
Hardcover
332 pages
FREE US shipping
Book details
ISBN-13:
9780070905603
ISBN-10:
0070905606
Edition:
American First
Author:
Ann Cavoukian, Tyler Hamilton
Publication date:
2002
Publisher:
McGraw-Hill Ryerson
Format:
Hardcover
332 pages
Summary
The Privacy Payoff: How Successful Business Build Customer Trust (ISBN-13: 9780070905603 and ISBN-10: 0070905606), written by authors
Ann Cavoukian, Tyler Hamilton, was published by McGraw-Hill Ryerson in 2002.
With an overall rating of 3.5 stars, it's a notable title among other
Economics
(Entrepreneurship, Small Business & Entrepreneurship, Customer Relations, Processes & Infrastructure, Communications, Business Skills) books. You can easily purchase or rent The Privacy Payoff: How Successful Business Build Customer Trust (Hardcover) from BooksRun,
along with many other new and used
Economics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.45.
Description
Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.
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