Marketing
ISBN-13:
9780070898332
ISBN-10:
0070898332
Edition:
Canadian
Author:
Roger Kerin, Steven Hartley, William Rudelius, Roger A. Kerin, Steven W. Hartley, Frederick Crane, Eric N., William Berkowitz Rudelius
Publication date:
2002
Publisher:
McGraw-Hill Ryerson Higher Education
Format:
Hardcover
700 pages
FREE US shipping
Book details
ISBN-13:
9780070898332
ISBN-10:
0070898332
Edition:
Canadian
Author:
Roger Kerin, Steven Hartley, William Rudelius, Roger A. Kerin, Steven W. Hartley, Frederick Crane, Eric N., William Berkowitz Rudelius
Publication date:
2002
Publisher:
McGraw-Hill Ryerson Higher Education
Format:
Hardcover
700 pages
Summary
Marketing (ISBN-13: 9780070898332 and ISBN-10: 0070898332), written by authors
Roger Kerin, Steven Hartley, William Rudelius, Roger A. Kerin, Steven W. Hartley, Frederick Crane, Eric N., William Berkowitz Rudelius, was published by McGraw-Hill Ryerson Higher Education in 2002.
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Description
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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