Marketing Research
ISBN-13:
9780070624825
ISBN-10:
0070624828
Author:
Seymour Sudman
Publication date:
1997
Publisher:
McGraw-Hill Education
Format:
Hardcover
832 pages
FREE US shipping
Book details
ISBN-13:
9780070624825
ISBN-10:
0070624828
Author:
Seymour Sudman
Publication date:
1997
Publisher:
McGraw-Hill Education
Format:
Hardcover
832 pages
Summary
Marketing Research (ISBN-13: 9780070624825 and ISBN-10: 0070624828), written by authors
Seymour Sudman, was published by McGraw-Hill Education in 1997.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a market research project, from the initial formulation to the final report and includes case studies and Internet exercises.
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