Strategic Marketing
ISBN-13:
9780070275430
ISBN-10:
0070275432
Edition:
Subsequent
Author:
David W. Cravens
Publication date:
1999
Publisher:
Irwin Professional Pub
Format:
Hardcover
768 pages
FREE US shipping
Book details
ISBN-13:
9780070275430
ISBN-10:
0070275432
Edition:
Subsequent
Author:
David W. Cravens
Publication date:
1999
Publisher:
Irwin Professional Pub
Format:
Hardcover
768 pages
Summary
Strategic Marketing (ISBN-13: 9780070275430 and ISBN-10: 0070275432), written by authors
David W. Cravens, was published by Irwin Professional Pub in 1999.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent Strategic Marketing (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.47.
Description
The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.
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