9780070198463-0070198462-Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

ISBN-13: 9780070198463
ISBN-10: 0070198462
Edition: First Edition edition
Author: Stuart Ewen
Publication date: 1977
Publisher: McGraw-Hill
Format: Paperback 261 pages
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Book details

ISBN-13: 9780070198463
ISBN-10: 0070198462
Edition: First Edition edition
Author: Stuart Ewen
Publication date: 1977
Publisher: McGraw-Hill
Format: Paperback 261 pages

Summary

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (ISBN-13: 9780070198463 and ISBN-10: 0070198462), written by authors Stuart Ewen, was published by McGraw-Hill in 1977. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

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