Essentials of Marketing
ISBN-13:
9780070172463
ISBN-10:
0070172463
Edition:
12th Revised edition
Author:
E. Jerome McCarthy, William D. Perreault Jr., Joseph P. Cannon
Publication date:
2009
Publisher:
McGraw Hill Higher Education
Format:
Paperback
608 pages
FREE US shipping
Book details
ISBN-13:
9780070172463
ISBN-10:
0070172463
Edition:
12th Revised edition
Author:
E. Jerome McCarthy, William D. Perreault Jr., Joseph P. Cannon
Publication date:
2009
Publisher:
McGraw Hill Higher Education
Format:
Paperback
608 pages
Summary
Essentials of Marketing (ISBN-13: 9780070172463 and ISBN-10: 0070172463), written by authors
E. Jerome McCarthy, William D. Perreault Jr., Joseph P. Cannon, was published by McGraw Hill Higher Education in 2009.
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Description
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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