Management in Marketing Channels (McGraw-Hill Series in Marketing)
ISBN-13:
9780070067400
ISBN-10:
0070067406
Author:
M. Bixby Cooper, D. A. Taylor, Donald J. Bowersox, D Lambert, Michigan State University Dept. of Marketing and Transportation admini
Publication date:
1980
Publisher:
McGraw-Hill
Format:
Hardcover
390 pages
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Book details
ISBN-13:
9780070067400
ISBN-10:
0070067406
Author:
M. Bixby Cooper, D. A. Taylor, Donald J. Bowersox, D Lambert, Michigan State University Dept. of Marketing and Transportation admini
Publication date:
1980
Publisher:
McGraw-Hill
Format:
Hardcover
390 pages
Summary
Management in Marketing Channels (McGraw-Hill Series in Marketing) (ISBN-13: 9780070067400 and ISBN-10: 0070067406), written by authors
M. Bixby Cooper, D. A. Taylor, Donald J. Bowersox, D Lambert, Michigan State University Dept. of Marketing and Transportation admini, was published by McGraw-Hill in 1980.
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