It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life

Product Description
Foreword by Seattle Seahawks quarterback Russell WilsonFrom a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal.
He knows how to win.
More, he knows the many ways-subtle, brutal, often self-inflicted-we lose.
As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their com­petitive edge. (As do countless business leaders and members of special forces.)
Now, at last, Moawad shares his unique philosophy with the general public. He lays out lessons he's derived from his greatest career successes as well as personal setbacks, the game-changing wisdom he's earned as the go-to whisperer for elite performers on fields of play and among men and women headed to the battlefield.
Moawad's motivational approach is elegant but refreshingly simple: He replaces hardwired negativity, the kind of defeatist mindset that's nearly everybody's default, with what he calls "neutral thinking." His own special innovation, it's a nonjudg­mental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and su­preme calm in the critical moments before taking decisive action.
Not only can neutral thinking raise your performance level-it can transform your overall life. And it all starts, Moawad says, with letting go. Past failures, past losses-let them go. "The past isn't predic­tive. If you can absorb and embrace that belief, everything changes. You'll instantly feel more calm. And the athlete-or employee or parent or spouse-who's more calm is also more aware, and more times than not ... will win."
Review
“ In this book, you’ll learn how to use the same concepts I employ on the field in your life.” --
Russell Wilson, Seattle Seahawks quarterback and Super Bowl champion
“ Everyone must check out my dear friend, legend, and mental coach Trevor Moawad’s new book
It Takes What It Takes. The Daily Vitamin you need.” --
Ciara
“To be a champion on and off the field, it takes not only being in peak physical condition but being in top mental condition as well. I have had the good fortune to work with Trevor for a number of years and he is very trustworthy and one of the top individuals in this space. This book will give you a front-row seat to some of the powerful concepts our coaches and players have had unique access to.” --
Jimbo Fisher, head football coach, Texas A&M University
“I have had the pleasure of working with Trevor for the past eighteen years, and if gold medals were awarded for commitment, honesty, and integrity, Trevor would certainly be a triple gold medalist. His tireless dedication to the athletes he works with is without equal. I have learned from Trevor and I depend on him for valuable advice in my own work.” --
Michael Johnson, four-time Olympic gold medalist and president of Michael Johnson Performance
“The field of sport psychology and its discipline of mental conditioning has grown dramatically within the past fifteen years, and Trevor Moawad has been at the center of its impact. I have been a colleague of his for eighteen years, and Trevor has not only navigated this field with some of the best college football programs, elite athletes, military, and top corporations, but he has dominated it. This book is a must read for players, coaches, CEOs, and everyone else wanting to improve their mindset!” --
Chad Bohling, New York Yankees director of mental conditioning and Dallas Cowboys mental conditioning consultant
“Trevor Moawad has a unique understanding of the truth about human behavior, and thi