Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
ISBN-13:
9780060915278
ISBN-10:
0060915277
Author:
John A. Byrne, John Sculley
Publication date:
1988
Publisher:
HarperCollins
Format:
Paperback
450 pages
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Book details
ISBN-13:
9780060915278
ISBN-10:
0060915277
Author:
John A. Byrne, John Sculley
Publication date:
1988
Publisher:
HarperCollins
Format:
Paperback
450 pages
Summary
Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future (ISBN-13: 9780060915278 and ISBN-10: 0060915277), written by authors
John A. Byrne, John Sculley, was published by HarperCollins in 1988.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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