Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (ISBN-13: 9780060517120 and ISBN-10: 0060517123), written by authors Geoffrey A. Moore, was published by HarperBusiness in 2006. With an overall rating of 3.9 stars, it's a notable title among other Management (Management & Leadership, Advertising, Marketing & Sales, Marketing, New Business Enterprises, Small Business & Entrepreneurship) books. You can easily purchase or rent Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.