Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
ISBN-13:
9780060157807
ISBN-10:
0060157801
Edition:
First Edition
Author:
John A. Byrne, John Sculley
Publication date:
1987
Publisher:
Harpercollins
Format:
Hardcover
450 pages
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Book details
ISBN-13:
9780060157807
ISBN-10:
0060157801
Edition:
First Edition
Author:
John A. Byrne, John Sculley
Publication date:
1987
Publisher:
Harpercollins
Format:
Hardcover
450 pages
Summary
Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future (ISBN-13: 9780060157807 and ISBN-10: 0060157801), written by authors
John A. Byrne, John Sculley, was published by Harpercollins in 1987.
With an overall rating of 4.2 stars, it's a notable title among other
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Description
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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